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The Vedettes de Paris Partner with the Plenitude Arena
To mark its 50th anniversary, Les Vedettes de Paris is pleased to announce its new partnership with the Plenitude Arena, one of Paris’s leading event venues and the largest indoor arena in Europe, with a maximum capacity of 45,000.
Gims concert at the Plenitude Arena on November 29, 2025. Photos by Apolline Cornuet.
Two experiences, one destination: Paris
Paris is a city that can be explored in a thousand different ways. As a Silver Partner, the Seine cruise line joins a circle of prestigious brands supporting the Arena at its major events, alongside Coca-Cola, Nespresso, Transavia, and Serre Chevalier.
This partnership marks an important milestone for Vedettes de Paris, which is celebrating its 50th anniversary this year, and is part of an effort to bring together two worlds: the excitement of live entertainment and the tranquility of a cruise on the Seine, both of which share the same goal: to help visitors discover Paris in a new way and to go beyond a simple event.
Visibility at the heart of major events
Through this partnership, Vedettes de Paris benefits from visibility in and around the Plenitude Arena, as well as on the venue’s digital displays. The goal: to introduce the company’s cruises to the hundreds of thousands of spectators expected each season, while bringing the Seine and its activities into the journey of visitors attending an event.
The Parisian company draws on the major events taking place at the Plenitude Arena, including a particularly dense international lineup this season, to boost its visibility among an audience from all over the world. A unique opportunity to introduce Paris and the Seine to international spectators, between two major live entertainment moments.
By bringing together the energy of the Plenitude Arena and the calm of a cruise on the Seine, this partnership invites visitors to extend the emotion of a concert or major event with a discovery of Paris from a whole new angle. A way for Vedettes de Paris to showcase its expertise beyond the riverbanks, and to align itself with one of the most iconic venues on the European live events scene.
The 2026-2027 season is shaping up to be one of the busiest in the venue’s history, with around a hundred events scheduled and roughly 3 million spectators expected, spanning concerts, sporting competitions, and major cultural gatherings. The Plenitude Arena already brings together leading partners such as L’Oréal, Deezer, Adagio, Lidl, and Westfield, confirming its status as an essential hub of Parisian event life.
It’s within this environment, at once mainstream and international, that Vedettes de Paris now joins as a Silver partner.
A Silver Partnership to Boost the Visibility of Vedettes de Paris
By joining the Plenitude Arena’s partnership program as a Silver partner, Vedettes de Paris gains exposure designed to reach spectators directly, before, during, and after events.
A physical presence in and around the venue. The Vedettes de Paris brand is visible across the Arena’s various spaces, outdoor approaches, circulation areas, and spectator pathways, offering repeated exposure to a captive audience who have come to enjoy a concert or sporting event in a mindset open to discovery.
Visibility on the venue’s digital displays. The partnership also includes a presence on the Plenitude Arena’s giant screens and digital devices, both inside and outside the building, an essential channel for reaching the tens of thousands of spectators present at each event, as well as the hundreds of thousands expected over the course of the season.
A clear goal: to showcase the Seine in a new light. Beyond simple brand exposure, the aim of the partnership is to bring Vedettes de Paris cruises into the journey of visitors coming to the Arena, giving them a reason to extend their time in Paris with a discovery of the city from the Seine. It’s a way for the company to reach an audience that might not spontaneously be aware of it: concert-goers and sports fans, often visiting from the provinces or abroad for the duration of an event.
Extend the experience beyond the show
A concert, a cruise, an evening with friends, exploring Paris... because the best memories are often the ones that go beyond a single event.
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“Gala des Pièces Jaunes,” January 22, 2026, at the Plenitude Arena. Photos by Apolline Cornuet.
A Shared Vision: When Sustainable Energy Brings the Seine and the Stage Together
The partnership between Vedettes de Paris and the Plenitude Arena isn’t just about brand exposure: it’s also built on a deeper coherence.
Since July 1, 2026, the Arena has carried the Plenitude name as part of a seven-year naming partnership with this European leader in energy transition, electric vehicle charging stations, energy optimization for the venue, a clear commitment to a more responsible model. Vedettes de Paris carries that same message on the scale of the Seine, with a 100% electric, silent fleet.
For a spectator attending a concert in a venue that champions its energy shift, discovering an electric boat cruise afterward feels like a natural extension of the experience, rather than a simple add-on offer.
This common thread takes on its full meaning during the Plenitude Arena’s major season highlights: an international sounding board for a shared message, that of two players each reinventing, at their own scale, their relationship to energy.
Vedettes de Paris x Plenitude Arena: Two Ways to Experience Paris Differently
By joining the Plenitude Arena’s Silver partners, Vedettes de Paris opens a new chapter in its history, fifty years after its founding. This partnership brings together two exceptional venues, two audiences, and one shared ambition: to offer everyone a memorable experience of Paris, whether under the lights of a concert or along the water.
From the Plenitude Arena’s major events to cruises on the Seine, the energy of an evening at the venue finds its natural continuation aboard Vedettes de Paris, a chance to discover, or rediscover, the capital from a whole new angle.
